Key take-a-ways for the audience will be: What type of game should I make for my market and to extend the experience of my properties? Where is the money? The potential ROI on high-end vs low-end development. Who are you competing with?
This session will introduce the audience to games via a rapid fire presentation on existing platforms (PCMMO to Console, Facebook, iPhone) and business models (from subscription to advergaming), as well as global positioning. The presentation will be followed by a conversation featuring industry leaders - a discussion of their successful properties, innovation in their business or the nature of play, and why they are where they are.
Presentation & Session Moderator:
Jason Della Rocca, Senior Consultant, Perimeter Partners
Participants:
Robert Ferrari, VP Publishing & Business Development at Sanrio Digital & Typhoon Games Studio
Presented by:
